The Design Advertising Communication program offers specialized courses that meet the requirements and standards of the advertising market design in the development of products and the level of brand management. In this industry, in constant development, there will always be a need for well-trained specialists.

In this program, students will learn the techniques needed to design and in brand management. They will be able to manage the entire process of brand management.

Program Outcome:

Graduates will be able to imagine, conceptualize, create, execute and manage the positioning of products and brands for all types of products and services needed in our present and future lives.

Graduates will have diverse career options for the future as an advertising copywriter, advertising designer, illustrator, commercial designer, advisor media placement, media buyer, media relations, customer service manager, advertising coordinator, account manager, project manager, researcher or self-employed.

Skills:

• Having interrupted his/her studies for at least two consecutive semesters or one academic year.
• Perform a layout;
• Perform a computerized drawing;
• Perform a color photo montage;
• Analyze job functions in the field of communication in the media;
• Use a computer environment;
• Work as a team;
• Use techniques to generate ideas;
• Updating a Web page;
• Locate advertising in a consumer society;
• Analyze the market of a business or organization;
• Develop a media planning and follow up;
• Make the presentation of a proposed advertising production;
• Revise the visual print advertising;
• Write text advertising, promotion and public relations;
• Develop an advertising plan;
• Develop a marketing plan;
• Develop a communication plan;
• Coordinate the production of printed advertising material;
• Coordinate the production of audio and video advertising material;

The Program in Design Advertising Communications offers specialized courses that meet the requirements and standards of the advertising market design in the development of products and the level of brand management. In this industry, constant development, there will always be a need for well-trained specialists.

In this program, students will learn the techniques needed to design and in brand management. They will be able to manage the entire process of brand management.

Those interested in enrolling in this program must have completed a secondary or vocational diploma (DES or DEP) or have training deemed sufficient by the college. Those interested in enrolling in this program must also satisfy the following conditions:

• Having interrupted his/her studies for at least two consecutive semesters or one academic year.
• To be covered by an agreement between the College and an employer or a government program.
• Have completed at least one year of postsecondary education over a period of a year or more.

The program has a duration of 1020 hours over 15 months, followed by a graduation project or internship of 240 hours